Coca Cola Visitors Center

One of the most iconic brands today is certainly Coca-Cola. As a celebration of its global success, a European Visitor Centre was founded in Antwerp. And much like the brand, the building is anything but ordinary.

BAR designed and visualised the visitor centre; an architectural tour de force that takes visitors on a virtual tour of how the world famous drink is made. Above all else, the building is designed to be flexible: it can be used as an auditorium one day and as an exhibition hall or Coca-Cola Café the next.

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